We start by deciding on the message we want to bring to the world — rooted in Scripture, then brought to life through design.

We work closely with digitizers to translate our artwork into stitch-ready files, ensuring every detail is sharp, clean, and true to the original design.

While the design is being digitized, we focus on refining the small things — from tags to thank you cards — to make sure every part of your order feels intentional and thoughtful.

Once the design’s locked in, we start working on the media — planning photoshoots, reels, and everything we need to share the story behind the piece.

We do a full photoshoot with our model to show how the piece looks and feels when worn — the fit, the texture, and all the little details.

We shoot our flat lays, edit the photos, and start building out the website — making sure everything looks clean and ready for launch.

We drop the collection and start posting across social media — sharing the visuals, the message, and all the behind-the-scenes work that brought it to life.

Once sales close, we dive into the numbers — looking at what worked, what didn’t, and how we can make the next drop even better.

We’re usually already planning the next drop, so the work doesn’t stop — the process just keeps going:)